Find Your Niche and Capture It!

Okay, I am officially a fan of a woman named Trish Uhl. I think she’s brilliant. If you go to http://www.cplpcoach.com/, you’ll find the site for her company, Owl’s Ledge, LLC. Another section of this company’s site is found at http://cplpstudyprep.net/index.htm. The company was created expressly for the purpose of supporting CPLP candidates. I’ll say it again – brilliant.

Trish identified a need in the market: a new nationwide certification that is as comprehensive as it is new and mysterious.

Why, there would be people, many, many people, who would need guidance and tools when preparing for this new and often overwhelming certification. BINGO!! That is Marketing 101 – identify your target market. Trish and her cohorts have done that beautifully, and I admire the forethought and creativity they used.

So, what does all this have to do with anything? Many of us feel we are “stuck” in dead-end careers – victims of circumstance. I hold the group at Owl’s Ledge, LLC, up as an example that, by simply paying attention and using some ingenuity, you and I can find our niche. We can create opportunities for ourselves that benefit others. We can take control of our destiny and chart the course of our own career journey.

My only question to Trish would be…why “Owl’s Ledge”…? Hmmmm…’tis a puzzlement…

 

Abundance is….well….abundant!

You know how it feels when you are really happy? You feel abundance in every part of your life? Well, I am there. Sure, I have a new job that is about the best one I’ve ever had. Sure, I have a husband who loves me and is committed to me through thick and thin (hips). Sure, I have wonderful friends who make me laugh and amaze me with their talents. So, what have I got to feel happy about? ;-)

Okay, so I’m almost done reading The Secret and I confess I buy it – hook, line, and sinker. I wake up every day saying “Thank you” to the universe. I feel magnificent, even though some would question how that is so in a very near mid-century BIG girl with a wonky knee.

It’s like my Grandma Tucker always told me when I was a young girl – you reap what you sow. I believe it. You get back what you give. You generate what you radiate.

So, does this mean I’m never cranky. Hardly. (My husband could tell you stories.) But these days, more often than not, I’m feeling strong and fantastic. Won’t you join me?

CPLP Study Group is Underway!

Over the weekend I partnered with the other CPLP in Oregon, Kerri Nussbaum, to facilitate the first session of our ASTD-Cascadia Chapter study group. It was awesome! So invigorating to be in the company of other training folks who are passionate about their profession!

We’ll be meeting for 12 sessions over the next 14 weeks (skipping two holiday weekends). Our method is to use prework to have the participants research the topics for each upcoming session. When we’re together, we’ll discuss the info the group discovered and then Kerri and I will fill in any gaps. It’s critical that we use adult learning techniques (ummm, the same ones that we’re discussing in the certification) as opposed to straight lecture. As this is a study group, our mission is to focus the study of the participants and clarify that which may be unclear.

We have such a vibrant and enthusiastic group, I’m looking forward to learning from them as we go. I’m in “lifelong learner heaven!”

Shari’s Got a Brand New Gig

I’m preparing to begin a new job on Monday, and am filled with the excitement and anxiety that accompanies it! It took me about five weeks to find a job during this lay off, as opposed to nine weeks last summer, so I’m feeling pretty good. Thank you for asking. silly.jpg

The job market in Portland is extremely competitive because there are so many of you talented training and deveopment professionals out there, looking for your next adventure. The interview processes seem to get increasingly longer, and yet I am okay with that as it shows that employers are carefully considering their needs and taking time to ensure they choose someone who will be a good fit and not just a warm body.

Personally I find panel interviews to be a challenge. I like to connect individually with the interviewer and that is a bit tough when you have five of them lined up around a conference room table, taking turns asking their questions and sometimes engaging in an exchange of opinions about the organization’s culture. However, I do appreciate the opportunity to meet some of the customers (usually department managers) that I would be supporting in that position and I realize the importance of having them involved in the process.

As I consider the tools I used during my job search this time, you are looking at one of the best. This web portal gave me a place to have potential employers learn a bit about me, gain some insight into my thinking and communication skills by reading my blog, and see samples of my work through my online portfolio. And they could do all this at any time they liked! I have found this to be extremely powerful, and would suggest it to any job seeker.

Another invaluable tool, you can guess, is networking. I belong to the local chapter of ASTD, a professional organization for training and development, and I took advantage of the numerous meetings scheduled to network and learn. At the Transitions special interest group (SIG) meeting, which is targeted specifically at job seekers, I learned some great tips on sharpening up my resume. At the eLearning SIG meeting, I heard from other professionals on how they use technology in learning. And both of these events took only an investment of my time.

I also invested a bit of time and money and worked with a career coach for a few weeks. Through my work with him I was able to clarify what I want in my next job and, perhaps more importantly, what I don’t want. I developed my “Unique Value Proposition,” which is like that ‘elevator speech’ we are told to have ready in case someone asks us, while riding up one floor in an elevator, what we do. I also developed brief stories to illustrate my experiences for various competencies on which I want to focus.

The key to keeping my sanity during this layoff was productivity – I engaged in all of these activities that kept me busy and working toward my goal. If you’re a fellow job seeker and have some ideas to share, please leave a comment below – I’d appreciate hearing what has worked for you!

CPLP Work Product

cplp_logo_100.gifAs I mentioned previously, to earn the CPLP certification one must not only pass a comprehensive knowledge exam but also submit a work product. At the time I was going through the process, there were only three Areas of Expertise (AOEs) for which I could submit a work product. Now, candidates may choose from six:

  1. Designing Learning
  2. Delivering Training
  3. Improving Human Performance
  4. Measuring and Evaluating
  5. Facilitating Organizational Change
  6. Managing the Learning Function

I chose to submit my work product for Designing Learning, as I had recently creating learning modules for a new hire training program. I had to submit materials that represented 90 minutes of learning activities, so I chose a portion of a module on monetary transactions for tellers.

The requirements for the work product of each AOE varies; the requirements for Designing Learning include documentation supporting:

  • training analysis
  • design process
  • learning events

The materials submitted must demonstrate usage of the “Key Actions” for the AOE as outlined in the requirements document. Examples of the “Key Actions” for Designing Learning are:

  • Applies cognition and adult learning theory
  • Conducts a needs assessment
  • Designs a curriculum or program
  • Integrates technology options
  • Evaluates learning design

The work product documentation must clearly demonstrate these and the other “Key Actions” through inclusion of the project management plans, needs assessment and evalutation documents, and the participant and instructor materials. As you can imagine, it is quite a feat to gather and properly identify all of these components. There are labeling requirements and several forms to be completed, including one where candidates identify where in the work product the reviewers can find the various required elements.

As part of the work product submission process, candidates are emailed two “follow-on” questions specific to the chosen AOE. These questions are designed to determine if the candidate has the ability to apply knowledge and skills to new situations and respond appropriately. The questions may or may not pertain to the actual product being submitted. In other words, the question may ask the candidate to respond to a concern raised by a stakeholder for the product or to address implementation of the product in another unit within his or her company. Or, the questions may be totally unrelated to the work product being submitted. Here is a sample follow-on question from the CPLP Candidate Bulletin:

“Your project was designed for an organization. A merger between that organization and a multi-national organization has occurred. You are asked to redesign the project to meet the needs of the newly merged employees, while creating a new corporate culture from the two organizations. Describe what you will do and how you will do it.”

This example requires the candidate to address their work product project in a changing context, which will demonstrate application of concepts covered by the AOE. Whew!

As you can tell, properly preparing a work product for successful submission requires a lot of detail-oriented work. Although the instructions provided by the Certification Institute may have improved since the time I used them, they can still be somewhat challenging, especially when one feels the pressure of a deadline. If you have questions about what worked for me during my preparation, I would be happy to share my experience. Just ask!

What is CPLP, Anyway?

If you’re in the training and development field like me, you have probably heard about our new certification – Certified Professional in Learning and Performance (CPLP). This credential designates the earner as having not only knowledge of various human performance and development topics but also the ability to apply that knowledge. A difference between our certification and the PHR/SPHR of our HR colleagues is that once we pass the exam, we are only halfway there. We must go on to submit a work product – more on that later.

 The certification covers nine “areas of expertise” (AOEs):

  1. Designing Learning
  2. Delivering Training
  3. Improving Human Performance
  4. Measuring and Evaluating
  5. Facilitating Organizational Change
  6. Managing the Learning Function
  7. Coaching
  8. Managing Organizational Knowledge
  9. Career Planning and Talent Management

To prepare for the certification, you can purchase the ASTD Learning System, which is a astdsystem.jpgcollection of reference books covering each of the AOEs. I used the kit during my own preparation and created flashcards, one for each learning objective. (I ended up with several hundred of them!) Since then, ASTD “stole”<grin> my idea and now markets its own set of flashcards. astdcards.jpgIf I had to do it again, most likely I would purchase the flashcards and then use the internet to research the topics.

I did find the online practice exam very valuable and would recommend it to every candidate. You can order it through the ASTD Certification Institute site.

There are so many more resources available now then when I was preparing. If you respond well to working and studying with others, you can join a study group. The ASTD-Cascadia chapter is piloting a group for the upcoming May-June exam window.

A group called Owl’s Ledge has a website full of resources – most require membership (for a monthly fee) but several are free. I especially like their puzzles!

I think the most important piece of advice I can offer is to set a study schedule and allow plenty of time. I took my test in October and began my preparation in July, creating a schedule that allowed about one week per AOE plus some review time. I knew if I didn’t set some structure around my studying the time would fly by and I would suddenly be in “cram mode,” which doesn’t work well for me.

In my next posting, I’ll discuss the work product. Until then, I’d love to hear from those of you who are currently preparing for the exam or who have questions about it.

Preparing for Certification?

You’ve been in the training and development field for several years now. You are intimately familiar with adult learning theory, Mr. Maslow and his hierarchy, and the taxonomy of Bloom. Or at least you know how to use the principles, even if you may not be able to identify them.

You are in the same position as I was in 2006 when I first heard about ASTD’s new CPLP certification. CPLP stands for Certified Professional in Learning and Performance.  Just like you, I had been in the T&D field for numerous years and had been doing the work that is described in the certification outline. So, why bother to become certified?

I believe this to be a very personal decision, and I gladly share with you my reasoning.

I have been working on completing my bachelor’s degree for more than 20 years. You know the deal – working parent, barely time to sleep, no time for class – many of you can relate. In the last few years I have felt my lack of degree has become a barrier to moving on to the next level in my career. So, while I am currently three-quarters of the way through my degree and will be done with it by this time next year (hooray!), I felt the CPLP certification would give me some validation now that I am indeed a competent training professional.

I am proud to be the second person in Oregon to have achieved this certification, and encourage you to pursue it if you consider it to be valuable. If indeed you are planning to take the exam in the one of the upcoming testing windows, you’ll want to begin preparing now. As you do so, I’m happy to be a resource for you – sometimes it can really help to bounce ideas off of someone who has been there!

My Strengths Quest

It was five or so years ago when I was first introduced to Now, Discover Your Strengths by Donald O. Clifton, Ph.D., and Marcus Buckingham. I was working at WellPoint Health Networks and was lucky enough to be in an OD department with some wonderful folks. Two of them, Lisa and Mari, were delving into the strengths work and allowed me to tag along.

Lisa had been working with her executive clients in the organization to bring the StrengthsFinder instrument into their teams. Mari was spearheading a team (which was me) to develop and administer an enterprise-wide Management Development Program, and we worked together to create a course based on the StrengthsFinder instrument for the program curriculum.

I took the instrument and read the book…and was hooked! The concept rang true in my soul! For years I had been fed the corporate line that I should strive to become a “well-rounded professional” and all the while it felt…wrong. Finally, now, I knew I had validation that I wasn’t “off” or less than I should be – I was ME and it was RIGHT!

As I continued my work with Lisa and Mari, I felt my confidence grow and I became more comfortable in my skin. I was able to apply the strengths focus to my instructor certifications as well. Although many people claim to crave “constructive” feedback, I truly believe more growth and behavior change occur as a result of positive feedback. Of course, I also offered “ideas for next time.” Focusing on strengths does not mean ignoring the weaknesses. What it did for me was remove the feeling that I HAD to become better at things that were fundamentally not part of me. So, as Marcus Buckingham suggests, I manage around my weaknesses using various tactics. One that works for me is to find a partner who loves what I loathe. My work with Mari was a perfect example – I’m not strong in the marketing aspects of a project, and she is a natural so she took care of that while I worked on the processes. Perfect parntership!

Another profound learning for me is that a strength is not only something you have a natural affinity for but is something that leaves you feeling strong. I am good at math and can do it but it leaves me feeling totally drained – which explains the reason I wait and wait and wait to balance my checkbook. Sadly, this is not a strength for my husband either, so I take on the task out of sheer necessity. ;-)

What rings true for you in the Strengths Movement? I’d love to hear from you!

Viva La Revolution!

If you’ve read any of my postings on ASTD BlogCascadia, you may know that I’m a Strengths Zealot. That means I subscribe to the belief that it is more productive to focus growth and development on maximizing one’s talents than on improving one’s weaknesses. This movement was begun years ago by Donald O. Clifton of the Gallup Organization. He spearheaded Gallup’s strengths movement and partnered up with Marcus Buckingham to write Now, Discover Your Strengths, a book that has had a profound impact on my life. After reading it, I felt like I was no longer the odd one out for having rebelled against being told to become a “well-rounded” professional. That always felt wrong and now I was free from the feeling that I had to conform!

I have taken the Clifton StrengthsFinder instrument several times, and each time three of my top five have remained constant: Communication, Positivity, and Responsibility. They speak so strongly to the person I see when I look in the mirror. The great thing about this instrument is that it reflects what I feel I am strong in – and, as our friend Bob Pike says, “People don’t argue with their own data.” :-)

Next time, I’ll share a bit about how specifically the Strengths Revolution has improved my life. In the meantime, I’d love to hear your thoughts!

Shari